Collections
Our sulfate-free, dual-benefit hair care products are designed for all hair types with the added benefit of protection for color-treated hair. Whether your hair needs volume, strength, moisture or smoothness, Pureology has sulfate-free shampoos, conditioners and treatments for every color-treated hair type.
Color Fanatic
Simplify your routine with Pureology’s 100% vegan, sulfate-free Color Fanatic collection. Our best-selling Multi-Tasking Leave-In Spray and Deep Conditioning Mask deliver 21 essential benefits to prime, heat protect, restore intense moisture, and perfect color-treated hair. To refresh your shade and restore vibrancy, choose from our Top Coat + Tone hair glosses in Blue, Purple, Copper, Red, or Clear. Infused with nourishing Camelina and Olive Oils, our patented Antifade Complex®, and a beautiful floral aromatherapy blend, this multitasking system ensures every day is a good hair day.
Hydrate
Restore moisture, manageability, and touchable softness to dry, color-treated hair with Pureology’s best-selling, 100% vegan, and sulfate-free Hydrate collection. Specially formulated for normal-to-thick hair, the creamy, highly concentrated Hydrate Shampoo and Conditioner utilize lightweight silicones, Jojoba, Green Tea, and Sage to deeply saturate strands, lock in moisture, and boost shine, while the patented Antifade Complex® maintains vibrant color under a soothing Lavender, Bergamot, and Patchouli aromatherapy experience. To complete your routine, deeply nourish severely dry ends with the Hydrate Superfood Treatment Mask, packed with Avocado and Coconut oils, and finish with the lightweight Hydrate Glow Catcher Hair Oil to intensely tame frizz and maximize shine.
Hydrate Sheer
Restore moisture, manageability, and touchable softness to fine, dry, and color-treated hair with Pureology’s silicone-free Hydrate Sheer Shampoo and Conditioner. This 100% vegan, sulfate-free professional system delivers weightless hydration and bounce without any heavy buildup. Infused with nourishing Jojoba, Green Tea, and Sage to deeply condition, it features our patented Antifade Complex® for a vibrant finish, all elevated by a soothing aromatherapy blend of Lavender, Bergamot, and Patchouli.
Strength Cure
Fortify damaged, processed, or color-treated hair with Pureology’s complete Strength Cure system. Designed to channel the strength of an ancient redwood, this 100% vegan collection features our #1 strengthening shampoo & conditioner* to help repair breakage and smooth split ends. Powered by our exclusive ANTIFADE COMPLEX® and antioxidant-rich Astaxanthin, these sulfate-free formulas deliver 2x stronger strands** while protecting color vibrancy. The collection offers a specialized regimen for damaged, color-treated hair repair. Begin your damaged hair routine with the targeted shampoo and conditioner duo, then amplify results with our Superfood Treatment mask for deep repair, or with our Dream Healer serum to soften and provide heat protection. This professional system repairs weakened strands and prevents future damage.
Strength Cure Blonde
Keep your blonde bright and brass-free with Pureology Strength Cure Blonde Shampoo and Conditioner. This 100% vegan, sulfate-free, and mineral oil-free system uses Purple Orchid toning pigments to neutralize brassy tones, while Keravis protein and antioxidant Astaxanthin strengthen and heal damaged strands. Powered by our patented Antifade Complex® with Sunflower Seed and Vitamin E, it protects color vibrancy, shields against UV rays, and adds brilliant shine, all while enveloping your hair in a soothing aromatherapy blend of Pear, Rose, and Sandalwood.
Pure Volume
Elevate flat, fine, color-treated hair with Pureology’s lightweight Pure Volume Shampoo and Conditioner. Formulated with Wheat Protein and Eucalyptus Extract, this 100% vegan, sulfate-free system boosts body and delivers weightless moisture without leaving residue. Complete with our patented Antifade Complex® for lasting color protection, it features a refreshing aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.
new! Smooth Gloss
Achieve effortless smoothness and a brilliant glass-hair finish with Smooth Gloss, our newest frizz-controlling system that delivers 8x smoother strands and 50% glossier shine for up to 72 hours. Powered by our patented Antifade Complex®, this system keeps your color vibrant while leaving hair with a purely silky texture, even when things get steamy.
Style + Protect
Styling Every Hollywood stylist has a secret weapon, and our Style + Protect collection is your hair’s perfect arsenal. These color-protecting stylers are 100% vegan and help you achieve any look you desire. Get ready for your closeup.
new! Love Luster