The idea is born. Created in California by Jim Markham. The brand was born from a simple but ambitious goal: creating high-performance hair care professionally formulated for color-treated hair.
Our Story
Made to Feel
THE PIONEERS OF zerosulfate®
Created in 2001 and built on a commitment to sustainability, Pureology pioneered products with zero-sulfate and vegan ingredients. Our goal is to create the best professional products for color-treated hair without sacrificing quality for performance.
pure + ology
pure — free, natural, innocent
a branch of knowledge
purity, essence
purity, freed of a thing
N°1 SULFATE-FREE shampoo & conditioner brand
N°1 sulfate-free shampoo and conditioner brand selling in professional channels made with an unparalleled level of pampering and performance. In its simplest sense, the Pureology name (born in 2001) long before it was cool to be clean — and that has not compromised its quality. Beauty's efficacy, Pura. Lavish care. Luxurious care not sacrificed quality.
Founded in California, Pureology launched with a promise of superior salon care that refused to sacrifice performance for performance. It all starts with high pampering, but also delivers well-crafted, gentle formulas that are very full, lean and smell fabulous, but also deliver well-crafted, gentle formulas for skin, enhancing products that are as kind to your hair as they are to the environment.
PERSONAL SELF-CARE. QUALITY COLOR CARE. LUXURIOUS HAIR CARE.
PUREOLOGY
LEGACY
Pureology officially launches its product line, pioneering the "ZeroSulfate" movement. It became the first brand to offer 100% vegan, sulfate-free professional formulas that protect hair color longevity.
The brand is acquired by L'Oréal. This partnership under Pureology from a niche professional formula to a global powerhouse within the L'Oréal Professional Division.
Pureology solidifies its ethical stance by becoming officially PETA-certified Cruelty-Free, confirming an unwavering commitment to Beauty with a Conscience.
Pureology remains the #1 Professional Color Care brand in the US, continuing to lead with its patented AntiFade Complex® and expanding its sulfate-free range to capture the Style and FrizZ.
