Founded in Irvine, California by Jim Markham. The brand was born from a simple but revolutionary goal: creating high-performance hair care specifically for color-treated hair.
Our Story
Made to Feel
The Pioneers of
zero sulfate®
Created in 2001 and built on a commitment to sustainability,
Pureology pioneered products with zero sulfates and vegan ingredients.
Our goal was to create the best professional products for color-treated hair without sacrificing purity for performance.
N°1 sulfate-free
shampoo & conditioner brand
N°1 sulfate-free shampoo and conditioner brand offering transformative results with an unparalleled blend of gentleness and performance. In its simplest sense, the Pureology name (pure x ology) exquisitely blends two ideas to construct your ideal hair care journey. Sensory x efficacy. Pure x scientific. Lavish experience x unmatched quality.
With our signature lather, enticing aromas and silky-smooth results, Pureology strives to stimulate the senses while protecting each precious hair strand during washing. All of this while carefully preserving your color.
Founded in California, Pureology launched with a promise of superior color care that refused to sacrifice purity for performance. The pioneers of pure, gentle formulas that not only feel, look and smell indulgent, but also deliver real results. That means, no sulfates, parabens or mineral oils.
SENSORIAL SELF-CARE. QUALITY COLOR CARE. LUXURIOUS HAIR CARE.
PUREOLOGY
LEGACY
Pureology officially launches its product line, pioneering the "ZeroSulfate" movement. It becomes the first brand to offer 100% vegan, sulfate-free professional formulas that protect hair color longevity.
The brand is acquired by L’Oréal. This partnership scales Pureology from a niche professional favorite to a global powerhouse within the L’Oréal Professional Products Division.
Pureology solidifies its ethical stance by becoming officially PETA-certified Cruelty-Free, reinforcing its commitment to "Beauty with a Conscience."
Pureology remains the #1 Professional Color Care brand in the US, continuing to lead with its patented Antifade Complex® and expanding its reach into major retailers like Sephora and Ulta.
